It’s that time of year again. Millions of Spotify users are showing their friends the year-end review of their own listening habits in well-designed sharable snippets. In this episode, we’ll talk about the power of a word-of-mouth generating marketing tool like Spotify Wrapped. As all of those stories are being shared, this is also the time of year in which many like to remind people that Spotify’s payment structure for artists is not great. The second half of this episode digs into why that is and what, if anything, can be done to change it.
Episode Notes:
https://www.rollingstone.com/music/music-features/theres-a-musicians-union-many-musicians-are-unaware-or-unable-to-join-831574/
https://newsroom.spotify.com/2020-12-01/the-trends-that-shaped-streaming-in-2020/
https://www.afm.org/join/